Assembled for adventure.
Built to outlast.

Our mission is to perfect the art of of titanium watches that fuse together durability, versatility and sustainability for the every day adventurer.

01. ALWAYS PROGRESSING.

We at The Second Hour believe in experimenting often. Always trying new things, always improving, and always moving forward; together with our stakeholders, suppliers and customers.

02. BUILD THE BEST PRODUCT.

Our criteria for the best product rests on function, repairability, and, foremost, durability. We firmly believe in repairing over replacing our products, and ultimately building a product that can last for generations, or at the very least, be recycled. Making the very best matters for saving our planet.

03. KIND TO THE ENVIRONMENT AND OUR COMMUNITIES.

We hinge our core to doing good by our people and our planet. We focus on building durable products to last for generations so there is no need for replacing, keeping our eyes focused on protecting Mother Earth every step of our production process.

04. GENUINE IN OUR PURSUIT.

Friendship is what keeps us together and community is what keeps us moving. The Second Hour always want to cultivate a spirit of community with our customers, always remaining humble, open to feedback and criticism.